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Rilakkuma, Sailor Moon & Food Wars! at Anime Expo Convention 2017 in Los Angeles, CA

Rilakkuma, Sailor Moon & Food Wars! at Anime Expo Convention 2017 in Los Angeles, CA

Anime Expo® (aka AX) is the largest anime and manga convention held in North America at the Los Angeles Convention Center! This year, the 26th annual expo was held during the weekend of July 4th. With over 100,000 attendees, Anime Expo features many events and activities including guest panels, arcades, concerts and exhibit hall where attendees can purchase a variety of products from a wide range of exhibitors. 

Food Wars!: Shokugeki no Soma

Exhibit Hall Booth #2206

Food Wars! co-creator, Yuto Tsukuda, makes his first North American convention appearance at Anime Expo 2017! Tsukuda will participate in a panel and autograph sessions.

This action-packed, saucy food comedy, which is Tsukuda Sensei’s first work to be released in English, has also been adapted into a hit anime. 

Food Wars!: Shokugeki no Soma is published in North America by VIZ Media, and the latest chapters are serialized simultaneous to Japan publication in VIZ Media’s Weekly Shonen Jump digital magazine.


Exhibit Hall Booth #3911

This year's Rilakkuma and JapanLA booth featured a Rilakkuma themed cafe.

The shop was selling so many cute Rilakkuma merchandise (plush, accessories, stationery), launching exclusive JapanLA x Rilakkuma clothing & pins, hosting giveaways and exclusive appearances of Rilakkuma and Korilakkuma.

Booth Activities:
Rilakkuma Quest to Visit Friends
- Visit Goodie Two Sleeves and PandaHat.com to win a Rilakkuma lanyard.

Sailor Moon

Exhibit Hall Booth #2206

VIZ Media is heading into the Japanese pop-culture mega-event Anime Expo 2017 with a full slate of activities and con exclusives featuring some of its most popular titles. 

Panels will cover Sailor Moon. The booth will once host a must-shop retail section, where you can bundle off your purchases in an exclusive, limited edition tote featuring Sailor Moon theme.

Monday, July 3:
Sailor Moon Official Panel - Many members from the staff and cast of Sailor Moon and Sailor Moon Crystal got together for a festive time filled with news and updates.
Sailor Moon Voice Cast Autograph Session - Meet and greet with the English voice cast! The first 100 people received a signed personalized poster.

Booth Activities:
Sailor Moon Crystal Quest for New Power – Scavenger hunt to help the Sailor Guardians on their quest and win a scarf from Sailor Moon herself!

Exploring the 400+ Exhibit Hall Vendors

With nearly 400 vendors, attendees can explore a vast array of merchandise. Attendees discover thousands of unique items including anime, manga, figures & models, cosplay goods, Japanese fashion, accessories, games, music and more. Leading anime, manga, gaming and fashion companies will also be previewing upcoming releases, offering convention exclusives and connecting with fans at their industry booths.

  • 36% Toys & Collectibles
  • 19% Clothing
  • 8% Games
  • 17% Art
  • 12% DVDs & Manga
  • 8% Other

Exploring the Entertainment Hall

The Entertainment Hall is the place to celebrate cosplay, gaming and art! Companies get a rare chance to connect with a targeted audience through a personal, hands-on experience which provides immediate demand for engagement and sales.

  • Art: Art show, studio exhibits, live art and interactive art walls.
  • eGaming: Arcade, eGaming (PC/console) and tabletop gaming.
  • Cosplay: Photo sets, repair station and cosplay senpai.
  • Community Stage: Connect with fans in a more intimate performance.
  • Vehicle Display: Groups and individuals showed off their cars and motorcycles full of love and passion for their favorite characters.
  • Pachinko Demo: Attendees were able to try out pachinko machiens for the first time in the U.S.

Visiting Little Tokyo

Metro provided free shuttle service between the L.A. Convention Center and Little Tokyo during Anime Expo weekend.

Little Tokyo special deals to those with AX badges:

  • Café Dulce (Special $2 matcha mini-donuts)
  • Poke Express (Free soda with purchase of a Large Poke Bowl)
  • Ebisu (1 free bottle of ramune with meal purchase)
  • Fugetsu-Do (Free mocha samples)
  • Bunkado (85% off Japanese Anime Laser Discs)
McDonald's Gilroy Garlic Fries Are Now Back!

McDonald's Gilroy Garlic Fries Are Now Back!

Bota Tapas & Paella Bar in Union Square, San Francisco

Bota Tapas & Paella Bar in Union Square, San Francisco